Senior Designer | Art Director | Creative Director
Strategic Brand Development & Management / Brand & Business Strategy / Concept Development / Strategic Market Planning / Copywriting & Storyboarding
Multi-faceted executive with an exceptional track record of directing strategic marketing and optimizing brand identity while expanding creative vision within dynamic environments. Intuitive leader with acute business acumen and expertise in analyzing design trends and reinventing business identity to capture target audiences; excel at aligning core business, revenue, and growth goals to enhance ROI. Solid history of success in advertising campaign conceptualization and ideation and expanding brands within competitive markets. Consummate management professional with an affinity for articulating business needs and developing intricate business models to convey a brand's message in a cool, beautiful and meaningful way.
• Creatively strategic/ strategically creative
• In-Depth knowledge of Photoshop, Illustrator and InDesign
• Extremely adept in photo retouching, color correction and photo compositing
• Accomplished at copywriting and storyboarding
• Demonstrated skills in brand creation and reinvention
• Familiar with utilizing current design trends as well as creating and implementing new ones
• Masterful conceptualization and ideation for advertising campaigns
• Notably effective in photo-shoot art direction and styling
• Expert in Mac software and hardware (Macintosh LC- Present)
• Significant knowledge of Microsoft Office Suite
• Familiar with RapidWeaver, Adobe XD, HTML and CSS
PK Network • CircleOne • TracyLocke • Colangelo Marketing • Latin Percussion • Benchmark Education • The Canal Room • Intrinsic Music • Isaac Morris • Ghost Vapes • Open Minded Organics
Freelance Art Director/ Designer (2005-Present)
Manage the art direction of print/digital advertising, radio spots, catalogs, Powerpoint presentations, promotional packaging, POP and in-store displays for premier companies including NY Cosmos, Pepsi, PayPal, NJOY, Wendy's, Dole, Frito-Lay, Chock Full O' Nuts, Tastykake, Gillette, Braun, Birdseye, Mott's, FujiFilm and many other accounts.
Senior Designer (2014-2017)
Art direction and design of print/digital/social media advertising, logos, brand identity, Powerpoint presentations, websites and social media assets for a digital marketing services company that owns and operates market-leading radio stations, as well as music festivals and live event properties across the United States.
Creative Director (2012)
Responsible for complete creative overhaul and rebranding of the high profile 3D printer manufacturer. Led a team of nine individuals through the brand reinvention for the Desktop 3D Printer that started the 3D printing revolution, the Replicator 2. Projects included but were not limited to: product packaging, logo creation, sales material, website redesign and event press materials. Successes included the opening of a retail store in NYC and a highly lauded launch event with over 50 media outlets and government representatives.
House Party Inc.
Art Director (2009-2010)
Art direction, design and production at this groundbreaking social marketing agency. Developed landing pages, Flash promotion boxes, banners and logos for industry leaders including Kraft, Oscar Mayer, BIC, Sony PlayStation, Breyers, McDonalds and Hasbro. Advanced the company's business development strategies through the creation of recruitment pitches.
Senior Designer (2007-2009)
Spearheaded the art direction, design and production of book jackets and interiors, in-house and licensee advertising, comic book trade dress and logo design. Developed in-store displays, trade-show graphics and advertisements. Managed a team of three graphic designers. Created the 2009 Marvel Comic Retro Style Guide and defined its highly successful licensing program, resulting in the production of hundreds of products and is still being used today.
World Wrestling Entertainment
Art Director (1999-2005)
Designed and produced New York Times Best seller WWE book covers and related advertisements for publishing partner, Simon & Schuster. Developed DVD/Home Video packaging, advertisements, sell-sheets, trade-show booth graphics, Direct mail, in-store displays, and National Hot Rod Association dragsters. Managed the art direction of photo shoots for ads, book covers, pay-per-view key art. Supervised graphic designers in design/production of advertisements style guides and other collateral materials.
Brooklyn College - Liberal Arts
School of Visual Arts- Illustration for Graphic Novels, Drawing for Comic books, Web Design